Once upon a time, Western fashion brands had to register locally in Japan before landing in the Japanese market. When we searched for the name of a fashion brand, it turned out to be a Japanese corporation such as OO Japan Ltd. These days, the online world is booming, and it's almost time to get out of human hands. But branding and marketing in the fashion industry can only be done humanely. For example, Apparel brands use online only as one of the tools and, in fact, Fashion

We know branding and design are very important aspects when it comes to building your business, even if it’s not mainly online / digital marketing . Nowadays, people pay more attention than ever to the way a business presents itself - is their logo unique and interesting? are their social media accounts up to date, with quality posts? Is their website easy to navigate? Those are all questions you need to take into consideration when building your brand’s image, and basic psy

If you currently own a restaurant or you’re part of this industry, you’ve probably thought about how important having an online presence is. Not only that but having an online shop from where your customers could check and order from your menu would also be a great addition. It could help promote your dishes, space, concept and reach a much wider audience. However, if you don’t have experience in digital marketing, it can seem like quite the challenge - you’re also focused on

Press kits are created to convey the information that companies want to send correctly. In addition, media personnel also have the advantage of being able to proceed with interviews because they can obtain organized information quickly. Since it is easy to check the necessary information and lead to the rapid progress of the discussion, it is also possible to increase the accuracy of the interview. Furthermore, by preparing a press kit, you can leave a polite impression, and

Customizing your web marketing approach depends a lot on what you are trying to sell – if you are a dietitian or a nutritionist, your “produ

Brand's personality. Since the beginning of the pandemic, many people have turned to small, local businesses.

How are Psychology and digital marketing linked? The term digital marketing stands for Search Engine Optimization, the practice usedfor increasing traffic to your website through search engine results. In short, you can use SEO strategies so you can better reach your target audience and increase the numbers of views – and it can seem like it’s all about backlinks, marketing and keywords, but there’s actually quite a lot of psychology in the mix, as well. Psychology is the