Updated: Jun 16, 2021

Owning a small business is no easy task – and we are entirely aware of that. Especially now, given the pandemic's situation, many managers and business owners had to rethink and reevaluate their marketing strategies and adapt to the current state of events. Many small businesses had to change the digital marketing approach since we are spending time online now more than ever. However, do not panic – there are quite a few things you can do to keep business on the line and even help it blossom during those trying times.

What are the advantages of a small business?

In order to build a good web marketing tactic, it needs to be aware of the advantages that small businesses hold. While it might not have the budget that big brands and companies have, it has other aces up your sleeve, and some of them are:

1. Brand's personality. Since the beginning of the pandemic, many people have turned to small, local businesses. We recognize how important it is to support local entrepreneurs and their work, so this is the perfect time to shaping and highlight businesses' personalities. Polish web pages – Instagram, Facebook, blog/website. Stick to a specific color palette, a logo, and a few keywords to define a brand and what you are doing. Think of the businesses you admire that started from the bottom – how did they promote themselves on social media? What marketing tactics did they use to showcase their personality?