Updated: Apr 2
How are Psychology and SEO linked?
The term SEO stands for Search Engine Optimization, the practice used for increasing traffic to your website through search engine results. In short, you can use SEO strategies so you can better reach your target audience and increase the numbers of views – and it can seem like it’s all about backlinks, marketing and keywords, but there’s actually quite a lot of psychology in the mix, as well.
Psychology is the science that aims to understand the human mind through our behaviors, emotions, thoughts and attitudes. In order to expand and improve your web marketing strategies, you also need to understand the needs, wishes and attitudes of your clients. So, when you and your team start mapping out the SEO and digital marketing plan for your business/website, sketch out the psychological profile of the person who is your ideal client. Keep in mind demographic aspects such as age, location and income. Then, think about what those types of people search for when they are browsing the digital space. Marketing is also about knowing how to fulfill the needs of potential clients, so ask yourself questions such as “What kinds of websites are those types of people searching for?”, “What products usually catch their attention?”, “What kinds of articles do they read?”. If you can correctly pinpoint people’s needs and tendencies, you will be able to gather, adapt and use your resources in order to gain organic traffic for your website.
Use SEO to highlight what’s important
As I described above, approach digital marketing and SEO the way a psychologist approaches a patient: look at all the factors that had influenced the person in the past, their background, what drives their current actions and tune in to their needs. Be as authentic as possible – you should care not only about the quantity of your traffic, but also about the quality. Your audience can sense when your content is genuine – if you saturate your website and marketing approach with generic cliches, then people will be driven away.
Now that you have a sketch of who your target audience is, you can start the digital marketing plan and the SEO practices. When building your website and the content within it, keep in mind that the design can either immediately catch the visitor’s attention or turn them away. Not only will you need to use keywords that are specific to your domain and to your audience’s preferences, you will also need to make the website easy to navigate and to understand. Customers and website visitors usually don’t like to spend too much time when searching for a specific product or article.
Speaking of keywords, while they are still important, step up your marketing game and think of the way your potential clients/audience will ask Google (or any other search engine) for what they are looking. There is a term for this, and it’s called long-tail keywords. They’re the most common phrases that people use when searching through the web. Make a list of the possible phrases your audience could use and include them into your network marketing plan.
Lastly, make eye-catching content by using images, graphics and videos. Once again, based on your target audience profile, design your landing page in a way that pleases their eye. The visual aspect of the website should be there to grab the attention and the interest of your client – if they decide it matches with their tastes and aesthetic, they will be tempted to find out more about you and your brand.
In conclusion, as an online marketing manager, it’s wise to consult and use aspects of psychology when building your brand and online presence. Based on the tips and tricks presented on this article, you can map out efficiently your next SEO strategy and drive organic, quality traffic to your website.