One Month into Our Editorial Relaunch: 1,139 Google Search Impressions across Our Japanese and English Websites

At J-Biz, we do not consider a website finished on the day it goes live.

A website can become a long-term business asset when its structure, content, and navigation are reviewed and improved over time.

In May 2026, we repositioned our existing Healingstone website and relaunched it as

Eat Well · Feel Well · Live Well,

an editorial media platform covering food, beauty and self-care, everyday living, and selected discoveries from Switzerland.

Approximately one month has passed since we began publishing more systematically as a media platform.

The project is still at an early stage. However, Google Search Console is already showing encouraging signs.

Organic Search Performance during the First 28 Days

During the first 28 days of the editorial relaunch, the Japanese and English websites generated a combined total of 1,139 Google search impressions.

The Japanese website achieved an average search position of 19.6 and a click-through rate of 2.4%.

The English website recorded 714 impressions during the same period. Its average position is currently lower, but the number of impressions indicates that the content is already beginning to appear in a broader search market.

These figures include organic search activity from articles published before the relaunch.

This does not mean that all 1,139 impressions were generated by newly published articles. Instead, the results show how existing content can continue to work as a search asset while a redesigned website begins to create new entry points.

Organic search performance of the Japanese website during the first 28 days of the editorial relaunch.Source: Google Search Console. The figures include search activity from previously published articles.

Rebuilding without Discarding Existing Value

When a website has been online for several years, starting again from zero is not always the best approach.

Older articles may still be answering specific search queries. Existing pages may already have search visibility. The domain itself may have accumulated value over time.

For Eat Well · Feel Well · Live Well, we chose to preserve useful content while reviewing the overall direction of the website.

The goal was not simply to publish more articles.

We began by clarifying the editorial focus and reorganising the site around a more consistent structure.

The main themes now include:

• Food and recipes

• Beauty and self-care

• Everyday living

• Selected places, people, and experiences in Switzerland

What We Improved

Alongside new articles, we reviewed the foundations of the website.

This included:

• Category structure

• Internal links between related articles

• Meta titles and descriptions

• Page navigation

• The relationship between the Japanese and English websites

• Updates to older content

• The balance between editorial value and search visibility

SEO is not a one-time technical setting.

It is an ongoing process of improving how a website is organised, how readers move through its pages, and how individual articles connect to the larger purpose of the site.

Different Roles for the Japanese and English Websites

The Japanese and English websites are developing differently.

The Japanese website currently has a stronger average search position and a higher click-through rate.

The English website has generated more impressions, but it is competing in a much larger and more competitive search market.

Rather than expecting both websites to grow in exactly the same way, we are reviewing their performance separately.

This allows us to identify which topics are gaining visibility, which pages need improvement, and where new content can create additional search entry points.

Small Numbers Can Still Show the Right Direction

A combined total of 18 clicks is still modest when compared with the traffic of a large media platform.

However, this project is not based on short-term traffic alone.

The editorial relaunch began approximately one month ago. At this stage, the more important sign is that the website is already being displayed in search results across multiple pages and topics.

Each useful article can become a new entrance to the website.

When these entrances gradually increase from 10 pages to 30 pages, and later to 50 pages, a small website begins to develop into a long-term search asset.

A Website Can Grow alongside a Business

A website does not need to be large from the beginning.

It needs a clear purpose, a structure that can evolve, and content that remains useful over time.

At J-Biz, we support businesses with website creation, SEO foundations, content planning, and long-term improvement.

Our goal is not simply to publish a website.

It is to build a digital asset that can continue to grow alongside the business.

※Please note: This is not a newly launched domain. Healingstone had already accumulated published content and search visibility over time. The key point of this case study is that, by preserving existing assets while restructuring the website and clarifying its editorial direction, we began to see positive signals within approximately one month of the relaunch.