Once upon a time, Western fashion brands had to register locally in Japan before landing in the Japanese market. When we searched for the name of a fashion brand, it turned out to be a Japanese corporation such as OO Japan Ltd. These days, the online world is booming, and it's almost time to get out of human hands. But branding and marketing in the fashion industry can only be done humanely. For example, Apparel brands use online only as one of the tools and, in fact, Fashion